Social strategist and creative storyteller building content people watch, share, and act on.
SOCIAL STRATEGY · CONTENT STRATEGY ·
CREATIVE DIRECTION · SHORT-FORM VIDEO
VIEW MY WORK →
Building social from strategy to screen.
I’m a social strategist and hands-on creator with experience building platform strategies, leading distributed content teams, developing paid social creative, and producing real-time content with talent and brand partners.
THE WORK
01
SUCCESS ACADEMY CHARTER SCHOOLS
55+ schools. National media. High-profile collaborations. Content that converts.
Scaling social strategy across a 55+ school network.
From viral scholar stories and high-profile collaborations to performance-driven content and network-wide campaigns, I help shape how one of New York City’s largest charter school networks shows up on social.
SOCIAL STRATEGY · CONTENT STRATEGY · CREATIVE DIRECTION
One strategist. A lot of brand voices.
From beauty and lifestyle to food, entertainment, nonprofits, and social impact, I built social strategies and creative for brands with completely different audiences, identities, and goals.
SOCIAL STRATEGY · CREATIVE DIRECTION · CLIENT LEADERSHIP
02
CREATIVE PLAYGROUND
Strategy First. Hands-On Always.
THINK
I build social strategies around audience behavior, business goals, and platform culture.
BUILD
I create the systems, campaigns, and creative direction teams need to execute.
MAKE
I film, edit, write, publish, and adjust the work myself.
Hi, I’m Loren
I’m a New Jersey-based social strategist and creative working at the intersection of internet culture and storytelling. I like ambitious ideas, strong creative judgment, and social content that feels like it was made for people!
