CASE STUDY
WhitPR
my role
One strategist.
A lot of brand voices.
At WhitPR, I led digital strategy and creative across a portfolio spanning beauty, food, entertainment, music, wellness, nonprofits, and social impact—owning everything from strategy and client relationships to content production, influencer campaigns, paid media, and reporting.
Timeline
2020 – 2025
Focus
Social Strategy
Creative Direction
Influencer Marketing
Paid Media
Brand Development
Industries
Beauty + Wellness
Food + Beverage
Music + Entertainment
Nonprofit + Social Impact
Consumer Brands
Ownership
Strategy
Client Leadership
Creative Production
Campaign Management
Reporting + Analytics
Learning to speak in more than one brand voice.
WhitPR taught me that great social strategy can't be copy-and-pasted from one brand to another.
Managing brands across completely different industries meant learning how to quickly understand an audience, establish a distinct voice, and build creative that felt native to each brand—not to the person managing it.
From emerging businesses to nationally recognized organizations, the challenge was always different. The goal was the same: make the brand feel unmistakably like itself.
MY
IMPACT
BRANDS I'VE WORKED WITH
Clients
Bringing major moments to social.
Featured Work
PARTAKE FOODS × HART HOUSE
Turning partnership into content.
Influencer collaboration bringing together Partake Foods and Hart House, translating the partnership into social-first creative designed for both brands' audiences.
WARNER MUSIC GROUP / BFF SOCIAL JUSTICE FUND
Taking creative beyond the feed.
Designed branded merchandise—including totes and T-shirts—for Music & Movement: The Global Cypher, extending the event's visual identity into the physical experience.
SOMETIMES, THE WORK ENDS UP IN TIMES SQUARE.
One of my proudest moments.
After WhitPR was recognized on the Inc. Female Founders list, I designed the creative celebrating the milestone—including a Times Square billboard that I happened to make an appearance on myself.
KISS COLORS & CARE
Designing for the experience.
Developed event visuals and social content that carried the brand identity from digital creative into live activations.
TUPAC AMARU SHAKUR FOUNDATION
Capturing a cultural milestone.
Created social video around Tupac Shakur's Hollywood Walk of Fame unveiling, translating a major cultural moment into digital storytelling for the foundation.
Range
STRATEGY
Building distinct social identities around each brand's audience, goals, and cultural context.
CREATIVE
Moving from concept to copy, design, video, and campaign execution across formats.
RELATIONSHIPS
Managing clients, influencers, approvals, feedback, reporting, and the inevitable last-minute pivot.
Reflection
What this experience taught me.
WhitPR is where I learned range.
Working across brands with completely different voices, audiences, industries, and objectives taught me how to enter a new world quickly, understand what makes a brand distinct, and build from there.
It also made me comfortable owning the entire process—from the first client conversation to the final piece of creative.